Marketing Services

SEO Review & Recommendations
We review your home page / site practices and deliver a detailed report with findings & recommendations.

Paid Search Review / Management
We are experts in Paid Search (PPC) configuration and optimization.

Analytics (Google, Omniture, etc...)
Analytics are the backbone of any marketing campaign. If you are running marketing campaigns and not using analytics you're in trouble!

Banner (Display) Marketing 101

Kaplan's Electronic Marketing Services - Customer Conversions

Banner (Display) Marketing 101
Running a banner campaign is like buying a car. If you don't know what you are doing you can wind up paying a lot more than it's worth.

For example, there is something run of network.. This can be the lowest form of targeting (none) and virtually assures you that won't get a good return on your ad spend. Rates are another big one. We negotiate great rates for our clients. Before we do anything we learn what your acceptable cost per action (lead or acquistion) is and we make sure that whatever we try has a chance to hit that number.

  • You can display ads by market (geo targeting)
  • You can display ads based to people that buy things your customers buy (predictive)
  • You can display ads based on their web browsing behavior (behavioral targeting)
  • You can display ads to prospect that left your site without purchasing (retargeting)
  • You can specify how often you want your ads displayed in a given timeframe (frequency)

  • These are only a few examples of how banner advertising has become more intelligent. We can help you run campaigns that deliver results, using real-time bidding and all the different types of targeting and most importantly at your allowable CPA. Check out our marketing blog.