Marketing Services

SEO Review & Recommendations
We review your home page / site practices and deliver a detailed report with findings & recommendations.

Paid Search Review / Management
We are experts in Paid Search (PPC) configuration and optimization.

Analytics (Google, Omniture, etc...)
Analytics are the backbone of any marketing campaign. If you are running marketing campaigns and not using analytics you're in trouble!

Analytics

Kaplan's Electronic Marketing Services - Customer Conversions

Analytics! What are they? what can they do for you?
Website Analytics is the application that let helps you understand how your websites and your marketing campaigns are performing.

For example, let's say you are running a PPC (pay-per-click) campaign on Google. You pay $100 per day to Google for the ads.


  • Do you know how many times your ads were shown (Impressions)?
  • Do you know how many times you ads were clicked (Clickthrough Rate)
  • Do you know how many of those clicks generated a sale (Conversion, Conversion rate)?
  • Do you run different ads to see which one has the highest clickthrough rate (Tests)
  • Do you link to your home page or two a product specific page (e.g. Landing page) and if so, which one has a higher conversion rate?


These and many more questions can be answered by the use of analytics. If you don't know the answers to these [and many other] questions you are probalby throwing money down the drain.